Saint George UT Real Estate
How to Price Your Home To Sell By Rory Siems
Often I encounter a client who wants to put their home on the market and has an unrealistic expectation of what their home's listing price should be.
Much of this confusion arises out of this logic: Neighbor A has their home listed for $XXXXXX, and Neighbor B has their home listed for $XXXXXX, therefore I should list my home for no Less than: $XXXXXX.
In this case the numbers don't matter because the faulty logic is already evident.
The mistake comes when we use the "Listing Prices" to decided the listing price of your home. Instead, the focus should be on the "Recent SALES prices."
It comes down to this simple question, "Do you want to just LIST your home, or do you want to SELL your home?"
If all of the recent sales prices are far below what you expect to get for your home, then perhaps it is not the right time for you to sell.
It is possible to get more for your home than the other recent sales, but buyers will know when you have overpriced your home severely, and they will respond with lowball offers IF they make offers at all.
The ultimate lesson is to price your home according to the successful market trends that are evident in the area sales a.k.a. "Selling Price".
If you need to sell your home in a tough market, then it is best to avoid the temptation to List your Home according to the whims and wishes of unmotivated or possible greedy sellers a.k.a. "Average Listing Price."
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